iMarketing:- Campaign Management System
Deliver impactful marketing campaigns and consistent communications with Idealsoft CRM for Marketing. iMarketing provide marketing professionals with robust data cleansing and segmentation tools, leading campaign management features, and insightful marketing analytics to increase the effectiveness of marketing programs, improve efficiencies, and better track key metrics. iMarketing business software provides a holistic, comprehensive set of marketing capabilities so you can target your customers effectively.
iMarketing:- Email Marketing Management System
The iMarketing Module - Email marketing is the electronic form of direct marketing. It may be seen as the most efficient way of communicating to your potential or most valuable customers in order to call them for pre-determined actions pertaining to an Event. Indeed, by enhancing the relationship with your customers, email marketing encourages them to do business repeatedly with you, thus building, if well done, brand recognition, credibility, and loyalty.
Mailing list management (recipients), including tools to manage list event attendees, and recipient-related information usage (demographics, psychographics, segmentation or targeting, privacy with express or tacit consent like opt-in/opt-out).
Mailing campaign management (messages sent), including tools to manage (sending pace, trigger-based messaging, bulk sending).
Mailing content management (message content), including tools to manage message format (subject line and call to action with message personalization), to enable tracking (message opening, click-tracking features).
Mailing bounce management (messages received), including tools to manage auto-response (out-of-office notification, white list inclusion request and confirmation, confirmed opt-in bounce back management.
Mailing tracking and report management (campaign efficiency), including tools to enable computation of bounce rate, open rate, unique clicks, click-through rate (CTR), click-through rate by position; while allowing you to share this information whether internally with your management or project owners, or externally with your partners or advertisers through the generation of user-definable and cross-campaign enabled activity reports.
The CRM software solution will provide a variety of message templates for variety of content (commercial email) and graphical layouts, pre-designed management reports, and tools to help implement best practices and compliance to Internet standards (unsolicited commercial email [UCE]), and governmental regulations (CAN-SPAM Act of 2003) related to different email marketing activities.
Plan More Proactively: Transform member/non-member information into clear, actionable knowledge thanks to deep analytics that enable your company to respond quickly to changing customer preferences and emerging market opportunities.
Gain a Clear View of the Customer: Gain a clear, 360-degree view of the customer with access to deep segmentation based on comprehensive customer, sales, and demographic information.
Get Your Marketing Mix Right: Use reporting and analysis features to evaluate the performance of your print, e-mail, online, and other marketing efforts so that you can concentrate on your most effective marketing channels.
Manage Work More Easily: Provide your marketers with customer relationship management (CRM) functionality so they can manage customer e-mail, appointments, tasks, and contacts from a single business application. Create marketing communications quickly with Microsoft Office Word 2007 Mail Merge.
Execute Smarter Campaigns: Use intelligent list and segmentation features to reach prospective customers, retain existing customers, and transform successful campaigns into templates that can easily be re-used.
Get Real-Time Visibility: Take advantage of deep reporting and analysis capabilities to track response rates, measure interest levels, and monitor costs for every campaign and activity in real time.
Enable Proactive Offers: Use a holistic view of each customer’s preferences, relationships, and buying history to anticipate their future needs, make effective cross-sell and up-sell offers, and enhance customer loyalty.
Manage Campaigns Better
Manage the campaign life cycle: Define tasks, activities, and marketing materials for the entire campaign life cycle. Create budgets and define follow-up activities for respondents and non-respondents.
Enhance brand value: Collaborate across teams and business units to maintain and enhance the consistency and power of your brand.
Work in a familiar user interface: Automatically synchronize e-mail messages, tasks and contact details through seamless integration between Office Outlook 2007. Quickly create and send communications using Office Word 2007 Mail Merge, and manage mail merge templates from anywhere in the world through a Web-based interface.
Track responses: Drive closed-loop campaign execution by tracking responses to every campaign activity. Convert e-mail responses to leads or opportunities, qualify leads, and do much more with just a few clicks.
Monitor results: Generate detailed real-time performance reports that track key performance factors including return on investment, response rates, and cost per response.
Launch Campaigns Quickly
Plan and Execute Campaigns: Use predefined system templates for future re-use in campaigns, or creates new campaigns from scratch. Schedule campaign activities to be performed immediately or at specific times in the future, and launch campaigns anywhere in the world with strong multi-lingual and multi-currency capabilities.
Communicate Clearly: Create professional-looking e-mail templates and effortlessly launch mail-merge-based communications. Intelligently convert e-mails into contacts, leads, and opportunities automatically according to rules you set up.
Define Activities: Choose activities for a campaign, such as e-mail messages, phone calls, faxes, or meetings, and assign them to appropriate people.
Turn Leads into Opportunities
Improve Lead Handling: Easily distinguish new prospects from existing customers and promote qualified leads to new opportunities with a single click.
Route Leads Automatically: Automatically deliver the right lead to the right person according to product, territory, dollar amount, or any other criteria based on workflow rules that you define.
Uncover Hidden Opportunities: Intuitively track relationships between customers, prospects, influencers and suppliers so you can uncover new opportunities. Understand and leverage complex business scenarios with enhanced support for many-to-many relationships.
Transform Information into Marketing Intelligence
Identify Trends and Forecast Performance: Introduce new products and services efficiently, and improve up-sell and cross-sell opportunities. Allocate marketing resources based on a clear understanding of trends and opportunities.
Build Loyalty: Take advantage of the 360-degree member/Non-member view to proactively suggest replacements or renewals, or to just reward frequent customers.
Analyze Demographics: Segment customers by their demographic profile and spot purchase trends as they develop.
Articulate the ROI of Marketing: Create insightful and focused dashboards for executives and top constituents that adeptly highlight key marketing metrics and performance indicators and drive home the value of marketing programs